Mimi Avocado Meets Chef Susan Feniger at Fresh Summit!

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Chef Susan FennigerDo you recognize this smiling face?  It’s  Chef  Susan Feniger at the Fresh Summit annual  conference of the  Produce Marketing Association.   I was lucky enough to be invited to attend the conference as one of 30 bloggers sponsored by the Idaho Potato Commission.   I’ll be writing all about the fantastic Idaho potato growers I met at the conference,  but first I just had to share about the California Avocado Commission’s booth in the Expo Hall.  Those of you who love California avocados would have burst your buttons with pride at the creative display of  top quality fruit and culinary expertise that represented all the wonderful avocado growers of California.

As a first time attendee of  PMA’s Fresh Summit conference, I was already overwhelmed at the sheer size of the Expo.  Anyone and everyone associated with fresh produce from all over the world was represented in the huge exhibit hall.  Delicious samples of freshly prepared foods made with the most delicious fruits and vegetables were available everywhere…and everyone was eating their way through the expo.   A huge surprise awaited visitors to the California Avocado Commission booth,  where the Two Hot Tamales had parked their full-size food truck from their Border Grill restaurants.

Dave Cruz of the CAC marketing team

Dave Cruz of the California Avocado Commission marketing team at the PMA Fresh Summit conference in Anaheim, California Oct. 26-28, 2012

The high energy team of Chefs Mary Sue Milliken and Susan Feniger, also know as the Too Hot Tamales,  have served the California Avocado Commission as spokespersons for years.  They own the acclaimed Border Grill restaurants in Los Angeles, Santa Monica and Las Vegas.   What better way to bring their culinary magic with California avocados to the 20,000+ attendees of the Fresh Summit?  Bringing the Border Grill Truck into the expo hall was a brilliant idea!

Several recipes were featured over the weekend, and you can find all of  them here.   The Two Hot Tamales  were serving these delicious Cumin Honey Glazed Baby Back Rib Tacos with California Avocado Pineapple Jicama Salsa and Grilled Corn Esquite  and people were lined up to taste them.   On the same plate was California Avocado Guacamole with Oven Roasted Tomato and Bacon served with a chili lime cracker.

baby back rib taco with California avocado

Cumin Honey Glazed Baby Back Rib Tacos with Corn Esquite and avocado pineapple jicama salsa, plus California avocado guacamole with oven roasted tomato, bacon and chili lime cracker

Sooo good.  Fun too!   Who doesn’t love food trucks?  And California avocados!  Throughout the year, we work hard to grow the highest quality avocados…and we ship them direct from our farm in gift boxes and monthly subscriptions…but most of our fruit is sold in stores and restaurants.   Thanks to the California Avocado Commission for representing us so well!

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3 Comments

  1. I saw her but didn’t stop to take a photo. This is a great first post… it WAS overwhelming!

  2. I was at Fresh Summit too, great expo!! I wish I would have followed you prior! I was one of the Pack Family Foundation students representing Saint Joseph’s University Food Marketing.

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