If you had a chance to experience the largest trade show for fresh produce in the world, would you go? Two years ago I jumped at the chance to attend the Produce Marketing Associations’ Fresh Summit in Anaheim, CA even though I had never been before. This year I was hoping to go again, so when I had the chance to apply for a media pass as a blogger, I signed right up!
“With 20,000 attendees and 900 exhibitors from over 60 countries, Fresh Summit is where contacts are formed, trends are revealed, ideas are exchanged and careers are made. ” PMA
The Produce Marketing Association’s Fresh Summit conference is where every segment of the produce and floral supply chain comes together. Retailers, Industry Suppliers, Wholesalers, Grower-shippers, and Importers/Exporters met in Anaheim, California from Oct. 17 to 19. The conference began with a day for education including workshops in Global Connections, Science and Technology, Talent Management, and new this year: Floral Industry. General sessions offered sponsored breakfasts with presentations by inspiring leaders and speakers. The Expo Hall had an overwhelming presentation of products and services, with opportunities to taste foods, talk to representatives, learn about new products coming to market, and discover amazing information about how our foods are grown, harvested, packaged, and sold in stores. Events and parties continued throughout the weekend. This year the PMA Fresh Summit 2014 was a huge celebration for the produce industry.
I knew I wanted to be there this year, as I had attended Fresh Summit 2012 in Anaheim , Ca. with a group of bloggers invited by the Idaho Potato Commission. Last year’s Fresh Summit was held in New Orleans, so I couldn’t go. This year it was back in Anaheim and I knew I didn’t want to miss, so I applied to be a blogger with Kitchen Play’s #TeamFreshSummit, organized by Casey Benedict. Our team would provide social media reporting during the conference, as well as working with particular sponsors.
Food bloggers flew in from all over the USA to work with Team Fresh Summit. We all met up on Thursday evening for …what else…a party!
That evening gave us all a chance to get acquainted with each other … bloggers networking with food! (okay, with some wine and beer too!) We were thrilled to visit with some of the local food bloggers who joined us for the party, sharing our stories and picking up tips to help us improve our own blogging efforts.
On the first day, I picked an education session on the floral track presented by international color expert, Leatrice Eisemann. We were taken on a journey through colors found in nature, high end fashion, children’s apparel, decor, jewelry, automobiles, sports teams…you name it! The psychology of color and the benefits of using certain colors were fascinating to me. The biggest take-away for me was Continue reading